KLM Royal Dutch Airlines is stepping up and calling upon everyone to join forces in creating a more sustainable future for aviation. Under the name Fly Responsibly, the airline commits itself to achieving maximum progress.
With an open letter published in a wide range of international newspapers on 29 June 2019, it invited all involved – including other airlines and air travellers – to take action. An online video and platform support the initiative. KLM has committed itself to sharing its sustainability learnings, best practices and tools with its competitors. On top of this, it will organise panel discussions and other events to explore all realistic options for making progress, and will prompt travellers to consider their responsibility before taking a plane.
The aviation industry is responsible for between 2pc and 3pc of the human-induced CO2 emissions in the world. Because of the growth in world population, trade and wealth, this percentage may increase in the years to come. KLM has made considerable progress in becoming more sustainable and has been in the top of the Dow Jones Sustainability Index for the past 14 years. But a joint effort is needed for more substantial progress. That is why the airline reaches out and offers others help and tips for taking action on the Fly Responsibly website. These range from inviting airlines to use their best practices to suggesting that travellers consider taking the train for shorter trips.
Sharing with the competition
For the sake of making faster progress, the aviation industry cannot afford to be held back by competition when it comes to sustainability. This is why KLM is committed to sharing its knowledge in this field – like its optimal flight insights – with all airlines. It offers competing airlines its CO2 compensation programme ‘CO2ZERO’ free of charge and free of KLM branding. It invites others to follow, to open up and share their learnings with the aviation industry.