- Nuveen’s Third Annual Responsible Investing Survey of over 1,000 affluent investors found there is increased interest in working for, buying from, and investing in socially responsible companies. This is even more true among the millennials surveyed.
- 92% of millennials agreed with the statement “I care more about having a positive impact on society than doing well financially,” compared with only 52% of non-millennials.
- We interviewed a few millennials and asked them what makes their generation different. They said access to information, aligning themselves with brands on social media, and growing up in more comfortable economic circumstances than their parents and grandparents.
Millennials are more interested in working for, buying from, and investing in companies that share their values than older generations, according to data collected byNuveen for it’s Third Annual Responsible Investing Survey.
Nuveen worked with Harris Poll to conduct an online survey of over 1,000 affluent investors in June of 2017. The people surveyed were all US residents with over $100,000 in investable assets, and were working with a financial advisor at the time.
Survey shows increased interest in social responsibility
The survey shows increased interest in social and environmental concerns in shopping, job, and investment decisions over the past two years.
The most recent results show 72% agree with the statement, “I prefer to shop for brands that have environmentally sustainable business practices,” up from 61% two years earlier.
Sixty-four percent of respondents said, “I care more about having a positive impact on society than doing well financially,” which is up from 49% in 2015.
This trend seems to be driven by millennials. Twenty-seven percent of the survey’s participants were millennials and between the ages of 21 and 34. There was a stark difference between the group of millennials surveyed compared to older participants regarding issues of social responsibility.